StrategySOP 01
Ad Account Review
From metric diagnosis to a testable creative hypothesis.
Stop guessing what ads
will work and start knowing.
Customer Psychology to maximize KPI's
Scale & Increase ROAS - NOW“Finally focusing on big picture growth strategies!”
“Gained hours for family time, truly life-changing!”
“I'm actually living life, not just working”
“Now building our new product roadmap”
Portfolio
Creative Diversity is key, check some of the creatives I made
Your ICP might resonate with you ad copy but not with the visual, diversity is the key to increase odds of conversion.
Workflows & SOPs
The systems behind 22M in adspend
Planning to work together? This is my backend.
Creative Vision + Metrics
Streamlined Systems
Automation Advantage
See how the backend makes creative work easier to manage.
Learn how to make ads that PRINT
Get the library17 step-by-step SOPs for research, scripting, editing, creators and testing.
Strategy
ResearchSOP 02
Deep Research
Customer, niche, competitors and objections before the first script.
ResearchSOP 03
Niche / Competitor Research
Winning competitors and trends, broken down into hooks and angles.
ResearchSOP 04
Finding Winning Ads on EU Market
Ad library reach as a proxy for spend and validation.
ResearchSOP 05
Reddit Answer
Real customer language and objections from niche communities.
ResearchSOP 06
KaloData
TikTok Shop videos with strong revenue signals, turned into briefs.
CopySOP 07
Scriptwriting
GPT for the basics, a human touch on every line.
QASOP 08
Creative Checklist
Every check a creative passes before it reaches the client.
EditingSOP 09
Full Editor
Central reference for video and static ad production.
EditingSOP 10
Video Editor Extended
Standards, procedures, examples and decision rules in one place.
EditingSOP 11
Creatives Designer / Editor
Workflow, delivery standards and review for designers and editors.
AISOP 12
AI Avatar with Product
Realistic AI avatars holding your product, voiced and animated.
CreatorsSOP 13
UGC Sourcing
Reliable UGC creators for paid ads and organic testing.
CreatorsSOP 14
UGC Manager
Briefs, sourcing and delivery on time and on budget.
CreatorsSOP 15
Creator Ambassador Manager
Source, onboard and retain TikTok and Instagram creators.
OrganicSOP 16
Organic Content
Research accounts trained to surface niche trends and hooks.
TestingSOP 17
Iterations
Smart iterations of winners, guided by hook and hold rate.
Testimonials
Client Success Stories
Real Results, Real Impact
Packages
What package fits you best?
The Minimum Testing
$3750USD / each 28 days
Minimum ad spend$50K/mo
Performance bonus of 2 to 5 percent of ad spend
ROAS benchmark defined together
What You Get
- 20 performance focused concepts
- 3 to 5 hooks per concept
- End to end creative delegation system
- Workflow optimization for your internal team
- Support hiring key roles like UGC manager and video editors
- Concepts can be videos, statics, native ads
How It Helps You
- Identify winning angles faster
- Avoid wasting spend on weak messaging
- Improve creative output without hiring more people
- Get rapid feedback cycles to guide scaling decisions
FREE DEEP RESEARCHValued at $1200
See If You QualifyChosen by 72% of Founders
The Founder Freedom
$6000USD / each 28 days
Minimum ad spend$50K/mo
Save $1,500 if you compare with the Minimum Testing
Performance bonus of 2 to 5 percent of ad spend
ROAS benchmark defined together
What You Get
- 40 performance focused concepts
- 3 to 5 hooks per concept
- End to end creative delegation system
- Workflow optimization for your internal team
- Support hiring key roles like UGC manager and video editors
- Concepts can be videos, statics, native ads
How It Helps You
- Scale without being creatively involved day to day
- Remove bottlenecks in team execution
- Increase testing velocity and angle discovery
- Build systems that keep working as you grow
FREE DEEP RESEARCHValued at $1200
See If You QualifyBest Value
To The Moon
$8000USD / each 28 days
Minimum ad spend$100K/mo
Save $3,250 if you compare with the Minimum Testing
Performance bonus of 2 to 5 percent of ad spend
ROAS benchmark defined together
What You Get
- 60 performance focused concepts
- 3 to 5 hooks per concept
- End to end creative delegation system
- Workflow optimization for your internal team
- Support hiring key roles like UGC manager and video editors
- Concepts can be videos, statics, native ads
How It Helps You
- Scale spend aggressively with a constant flow of new winners
- Test more angles, hooks and formats every month
- Fight creative fatigue before it hits your ROAS
- Keep your creative pipeline full while you focus on growth
FREE DEEP RESEARCHValued at $1200
See If You QualifyDo you have any questions?
Chat with MarianFAQ
Mentorship
Get insights in a 1:1 Session
Live session1:1
CREATIVE GROWTHyour next move
- 01Creative audit
- 02Growth roadmap
- 03Clear next steps
30 minUS$280
60 minUS$420
- 1-on-1 session to review your current creative strategy
- Personalized feedback
- Quick wins and long-term adjustments
30 min · US$28060 min · US$420
Upwork review
Creative Strategist for META Ads
“Mariano is a fantastic creative strategist for any e-commerce brand - he helped us scale massively and is extremely dedicated to his craft! Highly energetic and hard worker. Highly recommended!”
Upwork review
Creative Consultant
“Very good creative strategist for any size DTC brand (new brands or 6/7 figure brands). Very helpful & hands on work.”
Upwork review
Creating ads for Facebook and instagram
“Mariano was a great creative strategist to work with. He understood the e-commerce niche well and helped shape strong ad creatives for facebook that were aligned with our goals. …”
Upwork review
You will get deep insight of a creative strategist that spent $22M in meta ads
“He is very knowledgeable and has a lot of ideas about how to create a good creative strategy system for your brand or your app. I got a lot.”
Upwork review
Creative Brief/Process Optimization & Client Satisfaction Between Sales & Ops - Trial Project
“Highly, highly recommend Mariano! He was truly a pleasure to work with and knows his craft. Mariano always sought to add value and had excellent communication. …”
Upwork review
Freelance Growth Consultant Wanted — Help Me Reach $10K/Month Without Burnout or Going “Guru”
“I booked a consult to get clarity on scaling my freelance business, and Mariano delivered. In just one hour, he gave me a detailed, honest roadmap to grow to $10K/month without burning out. His advice around service positioning, skill stacking, and ecom creative strategy was spot on. Highly recommend if you're a freelancer or creative looking for real, practical guidance, and surely if you have an e-commerce business, because he truly knows his stuff.”
Upwork review
Creative Strategist for DTC Gifting Brand (With Room to Go Full-Time) Advertising
“Mariano did great research and took his time to truly understand our brand”
Upwork review
Looking for a Creative Strategist (Assistant)
“Mariano's Creative Strategist SOP is pure gold! Highly recommend checking it out.”
Upwork review
30 minute consultation
“Mariano is extremely knowledgeable when it comes to Meta ad strategy. I learned a lot on our call and would recommend him for a consult call!”
Upwork review
60 minute consultation
“Mariano is a top guy and a real expert in his field. He gave away lots of valuable info about his processes and was happy to answer all the questions I had in depth. Highly recommend.”
Highlights
Creative + Analytical Balance
Systematic Organization
Process Automation
Ongoing ROI Growth
Continuous ImprovementReal benefits for your business success & your life
What You'll Gain
More time for enjoy your company and your life
Automated workflows free you from repetitive tasks, letting you focus on what you do best
Higher ROI on Campaigns
Data-driven ad strategies and content optimization are continuously boosting your returns over time.
Seamless Oversight
Streamlined onboarding and a clear system give you an effortless way to monitor creative outputs and results
Long-Term Growth
A focus on your profitability builds a foundation for sustained success.